Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

What’s the easiest way to draw more attention to your ad and increase your CTR?

7 Feb 2023 · 1 min

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0:32

In this short video, the speaker explains that using high‑contrast images on social‑media platforms such as Facebook and Instagram can dramatically improve ad performance. Because these platforms typically feature either a white or dark background, ads with strong contrast stand out and attract more clicks. The recommended tactic is to take the images that are already generating leads and simply increase their contrast (“jack up the contrast”). This simple visual tweak is claimed to raise the click‑through rate (CTR) and consequently lower the cost per lead (CPL).

Chapters

High contrast images. If you think about Facebook or Instagram platform, they either have a white background or a dark background. And high contrast images, they tend to work really, really well, especially when it comes to generating a lead. One of the things that you can do is grab your winning images, those images that are creating or generating leads for you right now, and jack up the contrast. Just jacking up the contrast can increase the CTR, or the amount of people are clicking on those ads, can allow you to drop your cost per lead. So increasing the contrast of your images works really well.