Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

What's The Problem With SOCIAL MEDIA DASHBOARDS?

5 Jan 2023 · 1 min

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In this video, the speaker explains that the native advertising dashboards of major social platforms—such as Facebook, YouTube, Google, and TikTok—do not provide real‑time data. Reported conversions, opt‑ins, calls, or purchases are delayed by a few days, meaning the numbers you see today may actually reflect activity from previous days. Relying on these lagging metrics can lead marketers to make sub‑optimal decisions. To overcome this, the speaker recommends using third‑party tracking systems like AnyTrack or Hyros, which deliver real‑time conversion data, allowing daily campaign optimization based on current performance rather than outdated dashboard figures.

Chapters

Let's say that you're running ads on Facebook or YouTube. Those dashboards, they're not real time. They're not telling you what's happening right now in real time. They have a lag. They have a delay, right? So if you see 2 to 3 conversions or 2 or 3 opt-ins or 2 or 3 book calls or 2 or 3 purchases, those purchases might have come or the network is attributed to the dashboard today, but they might have come over the past couple days. That's why we always use a third-party tracking system. Like on our case, we use AnyTrack, we use Hyros, and those third-party tracking systems allows us to see stuff in real time. So if we want to optimize on a daily basis, then we can do it. But if you optimize based on the Google dashboard, the Facebook dashboard, even the TikTok dashboard, they are far from real time, right? You're seeing data, you're seeing data that's lagging behind what's really happening.