When not to scale your ads. #advertisingtips #datadrivenmarketing
In this video, Hernan Vazquez explains that the calculations used to launch a paid advertising campaign differ from those needed to scale it. He emphasizes that after a prospect purchases the primary offer—such as a high‑ticket coaching program—the marketer should consider additional offers or upsells to increase the customer's lifetime value (LTV). By boosting LTV, the math for scaling (budget, ROAS targets, cost per acquisition) changes, allowing larger ad spends. Vazquez illustrates the point with a client who repeatedly hit a ceiling around $15,000–$20,000 in ad spend because they were not leveraging post‑purchase monetization, highlighting the need to shift focus from initial acquisition metrics to the broader revenue potential of each customer before scaling.
