Where Is Your Biggest ROI Hidden In Your Facebook Ads Campaigns?

What's up everybody? Welcome, welcome, welcome, welcome, welcome. How are you guys today? Let me go live on the Facebooks. We're going live. I think we're going live on the Twitch right now. Baby, we're live on Twitch. What do you know? Come on now. We're live on the YouTubes. We're live everywhere. Every single place that we can be live, we're gonna be live. Why? Because I want to give you guys as much value as possible. So let me do one last thing, which is gonna be sharing this with my all-beloved group, um, the Digital Marketing Strategies for Entrepreneurs. What's up, Jackie? How are you doing, my brother? Luis, how are you doing? How are you guys doing today? Hope you guys are super well. Boom! All right, so let's get this going. All right guys, welcome. Today is the 4th of February, uh, it's 3:24 PM. It's a beautiful, beautiful day in Buenos Aires, Argentina. And before I dive into what I'm about to tell you guys, which is how to actually get a lot more ROI on your Facebook Ads campaigns, let me do something first, which is, um, cue up the intro. So let's do that. All right, what's up guys? Here we go. Welcome, welcome, welcome to this live stream. I hope you guys are super well. We're live on the Facebooks. We're live on the YouTube. What's up, Servando? Servando, my man. Chris, how are you guys? All right, so let's hop into the actual topic for today, which is—and I hope that you guys can see me all right. Okay, what's up, Joe? How are you doing, man? I hope that you guys can see me all right, and I hope that you guys can hear me all right. If you do, please, uh, you know, leave a comment. Tell me that you guys can hear me all right, that you guys can see me all right. Please do. Uh, I would love to see that on the chat box, wherever you're looking or watching at this. So let's talk a little bit about ROI and how to get more ROI on your Facebook ads campaigns. That is exactly what I want to tell you guys about. Um, and this is something that I do every time I launch a new Facebook ad campaign, I do this. And, you know, a lot of people tell me, well, don't you think it's a little bit sooner to be launching this and whatnot? And I tell them no, because we want to get as much ROI as possible as fast as possible. All right, I keep telling you guys that Facebook ads is the long game, but I do tell you that I want to get, you know, quick ROI. So it's not because it's a long game, it doesn't mean, you know, that you cannot make money. So How do you do that? Well, the hidden and the the highest ROI when it comes to your Facebook ad campaigns will be hidden in your retargeting. Let me say that again: the highest ROI, the highest return on the investment, or ROAS, which is return on ad spend for your Facebook ads campaigns, is gonna be hidden on your retargeting. Now. There are 2 types of retargeting that I like to run, okay? There are 2 types of retargeting that I like to run, and they basically go hand in hand, and one cannot— pretty much one cannot exist without the other. So let me actually share my screen with you guys. Let me actually go to Lucidchart for a second. Let me share my screen. So, oh, where is my screen? Okay, so boom, here's my screen. So I should, I should pay for my account. I should pay for my account on Lucidchart because I've been using that for quite a while and I haven't paid a dime. This is so awesome. Like, the, the stuff that you can do here is pretty awesome. So let me actually grab this document. We're gonna start over. So I want to tell you guys a little bit about the 2 types of remarketing or retargeting campaign that I always like to run whenever I'm running, uh, you know, a Facebook ad campaign. And this also applies if you're doing AdWords, if you're doing YouTube, etc., etc. It's really important that you have this in mind, and I pretty much launched these off the bat. So these 2 campaigns will work extremely well as well, you know, as much as you're running Facebook ads, right? You're running Facebook ads, you're going out there, you're trying to get people that do not know who you are, they do not know who you, uh, you know, they haven't heard about your company, and you want to put them on your funnel. So that is called prospecting campaigns. You know, you're going out there to cold audiences, to lookalike audiences, to interest audiences. You're going out there and you're trying to capture that traffic. All right, so that is cold prospecting. Now once you're on there on your funnel, you're telling Facebook, hey Facebook, if you're running conversion campaigns, right, you're telling Facebook, hey Facebook, bring me from those people that are out there, from the billions of people around the world that are Facebook with— and that are on Facebook within my targeting, bring me the ones that will convert. that are more prone to convert. That's why you're running a conversions campaign. So for instance, the other day I was talking to a consulting client and she was telling me, I have a great CTR on my ads, I have a great, you know, I'm paying like 4 cents per click and whatnot, or per landing page view for people landing on my page, but nobody's converting. And I told her, all right, so what's your conversion objective? And she told me, well, it's landing page views, it's clicks. And I told her, Okay, first thing that we need to do is to change that from landing page views, from traffic, to conversions, because the reality is that whenever you're doing that, you're targeting that pool of people that are within Facebook that are prone to convert. So once you're in your funnel, you have paid a premium. You have paid some money to get people prone to convert within your funnel, and that's where retargeting comes into play. So let me actually go back to the screen, and let me actually start sharing with you guys this. Are 2 types of retargeting campaigns that I like to run. Let me zoom in this a little bit. So here we go. The first type of retargeting campaign, it's called cold retargeting, okay? And cold retargeting is people that have engaged with your brand, they know who you are, they have, you know, heard about you, but they haven't gone through your funnel as of yet. So this includes, you know, your current list your list of subscribers or past purchasers. This also includes, let's say, your Facebook followers, right? Your engagers, like for instance people that have engaged with any type of stuff that you have done on Facebook. So Facebook engagers, engagers. This also includes Instagram engagers, okay? So a lot of you influencers out there that you have a big Instagram following, you can use this. And then it's also, for instance, video viewers, if you're doing any video marketing on Facebook, video viewers are also part of your cold retargeting. And cold retargeting are again people that have engaged with your brand at some point in time. They have maybe subscribed to some stuff that you offered in the past and whatnot. They have engaged with your Facebook page. They have, you know, had some touching point with you at some point, but they haven't specifically gone through your funnel yet. So that means that whenever you are, whenever you are targeting these folks, what you want to do is is to— let me actually do this real quick. So you want to— and this is off the cuff, by the way— um, so you want to— whoops, this is beautiful, don't you think so? No, Hernan, it's not. Come on now. All right, so you want to exclude people that have been through— whoops— your funnel, right? And the reason why is because, again, you're targeting all of these people And but you, you want to make sure that these people haven't gone through your funnel as of yet. All right, so you're excluding all of these folks from your cold retargeting. And this is called cold retargeting for this main reason, because it's retargeting but they haven't gone through your funnel yet. All right, so that's the first type of retargeting that I'm doing no matter what. And I do this if you already have existing assets, meaning if you have a list of subscribers, if you have people that have been following you around for a while, use this because it can get your funnel going pretty, pretty quickly. Let me see if I have any questions. What's up, Guillermo, Barack, Ketan, or Keaton? What's up, guys? How are you guys today? You guys are super well. All right, so yeah, I hope that you guys can see my screen, that you guys can hear me, etc., etc. Just put a comment there and let me know that that's the case. All right, so let's go back to the screen for a second, and now we're gonna dive into the second type of retargeting campaign, which is called warm retargeting. Okay, warm retargeting. Now let me, uh, zoom in here for a little bit. So warm retargeting— the warm retargeting campaign are gonna be people that have already been through your funnel. And this can be both people that have engaged with you in the past or have, you know, they haven't engaged with you but they've been through your funnel. So in this case, you're going to be targeting page visitors Okay, you're gonna be targeting, for instance, webinar attendees. If you, uh, attendees— I thought, yeah, I think that's how you, you know, sorry about that, guys. Sorry about my grammar, so my spelling rather. So one retargeting is going to be page visitors, going to be webinar attendees, it's going to be, um, shopping cart or cart, uh, abandons. Okay, or rather let's do add to carts or initiate checkout, depending on what event you're triggering on your funnel. But this will basically be, um, the people that you want to retarget with your warm retargeting, which the difference between cold retargeting and warm retargeting again is that cold retargeting is people that have heard about you but they haven't been through your funnel yet, and warm retargeting are people that have been through your funnel but they haven't taken the action that you have asked them to take, which in this case would be Purchase. So what you need to do in this case is to exclude— guess what? Can you guys tell me what are we gonna exclude? You guys tell me. Whoops, come on, Lucidchart, make me look bad. What are you doing, brother? So this is gonna be— we're gonna exclude purchasers. Okay, so all of you guys that commented purchasers, you nailed it. You won something. I don't know what, but you have won something. So Purchasers. Why? Because again, we always want to target everyone that has gone through our funnel but they haven't purchased. So these 2 campaigns alone, these 2 campaigns alone, even if you're out there on Facebook trying to make your organic reach grow, even if you're out there on Facebook, you don't want to make, you know, spend money on Facebook, which will accelerate this and will accelerate this, these 2 retargeting campaigns can you know, they will pretty much have the entire ROI. And then you have the cold call campaign, cold prospecting campaign, which again are those campaigns that are when you're out there trying to get people into your funnel and whatnot. But these are the 2 main campaigns that I always, always, always start for a client or for stuff that I'm running for my own because of the high ROI that you can get, okay? And if you wanna get this, if you wanna get this template, which is pretty simple, but I can download it as a PDF and share it with you. Just comment template below, okay? Comment template below this video, and I make sure that either myself or my assistant Gisela reach out to you and send you this blueprint that I just made for you guys. But it can help you, you know, whenever you're trying to put together your, your, your ads. You will know exactly what kind of, you know, what kind of audiences to use, pretty much. So go ahead and comment Template below, and my my assistant Giselle will send it to you for free. Okay, hope you love that. What's up, Sema? How are you doing? All right. So do you guys have any questions regarding this strategy? Do you guys have any questions that I can help you with today? I would love to do so. We have some people watching on Periscope as well. Can you believe it? Periscope is still a thing. So we have some people on Twitch as well. Hope you guys are super super well. Let me know if you guys have questions. And in the meantime, let me tell you that if you haven't already, you need to get a copy of my brand new book, Perpetual Profits. And the way you do that is by going to perpetualprofits.net, and you can download a copy. It's $5.60. It's pretty, pretty powerful stuff, and I think that you're gonna love it. All right, so again, if you want these— if you want this template that I just made in 5 seconds, you can either A, make it yourself, or you can B, comment template below and I'm gonna send it to you. And by the way, this is how you get to it: perpetualprofits.net. Boom, it's on the comments right there. All right everybody. Oh, one last thing before I forget. I need to ask you guys for a favor if you would be so inclined. Let me share my screen real quick. I think I can do it like this. Okay, so if you go to the Facebook group, if you have— if you're not part of the Facebook group, I strongly suggest that you go ahead and join. By going to facebook.com and search— you search in the little bar that says Digital Marketing Strategies for Entrepreneurs. You go and search it there, and if you go to the announcements here, you click on See All, and here is a little poll that I'm doing right now, and this is gonna be taken down tomorrow. So if you haven't yet, please go ahead, join the group, it's completely for free. We're gonna accept you today, and then you can vote on this. What I'm going to do with everyone that voted on this poll is I'm gonna do something amazing, but I just need you guys to tell me what you want. I'm gonna do something amazing and then you can actually get it for free. So for instance, this is the one that was winning, so 10 funnel templates that turn cold traffic into buyers. So what I'm gonna do is I'm gonna put it together and send it over to you guys for free, but you need to vote, okay? So come here, come to the Facebook group, join, it's completely for free, it's pretty Pretty damn awesome, and you get free stuff like that. Okay, so anyways, all right everybody, I don't see any questions. Thank you all guys. Thank you for joining me today. Let me see on Facebooks and the YouTubes and the Periscope. And there's there's people on Periscope watching this stuff. It's kind of amazing for me. There is. What do you know? All right everybody, thank you once again for joining me today. Luis, Urbano, Chris, Joe, Barack. Guillermo, Ketan, Sema, thank you, thank you, thank you guys for the support and all the comments and everything. If you have any questions, drop them below. If not, join the Facebook group. In any case, have an awesome, awesome day. I'll talk to you guys tomorrow. Bye-bye.