Which Is The #1 Most Important Metric For FB Ads Success?

So CTR or click-through rate stands for how many times are people seeing the ad versus how many times people are clicking on the ad. So that's called click-through rate. If we have this metric in front of our eyes, unique outbound CTR, that means that people are either clicking on the ads or they're not. And if they are clicking on the ads, that means that the ads are doing their job. Now, I always say this to all of my students and even to the media buyers at scale-driven.com, my agency. I always tell them this. The unique outbound CTR, every time you have 1% or more, you're right on the money. So what does that mean? That means that for every 100 impressions, let's say that you got your ad 100 times on the Facebook timeline or the Facebook dashboard or whatever it is that you're serving that ad, you got it 100 times. Then for every 100 times that you got that printed, if you got 1 click, that's pretty good. If you got 2 clicks, that's really good. If you got 3 clicks, that's great.