Why Advertising Is A MUST (And How To Do It Right...)

Whoa! Oh, no audio. Now we have audio. Do we? Sorry about that. All right, now we have audio, I think. What's up, Federico, Neil? How are you guys? Oh, all right. Hope you guys can hear me now because I was apparently talking to nobody. So you guys can see me all right? Can hear me all right? All right, cool. Here we go. Again, today's the 8th of February in the beautiful Buenos Aires, 3:50 PM, and it's gonna be pretty cool. I have some really cool stuff to share with you guys today in terms of advertising. And you know, it's funny because I've been kind of doing these lives. I just made a post on my Facebook wall that you can go in and take it out and take a look and watch it, and I talked about what I found after going live roughly during 60 days straight. And somebody asked me yesterday if I noticed that if I went live early in the morning or late in the evening, if I would notice any difference. And the reality is that— okay, we're good now, right? Mirage, Federico, thank you guys. So what's up, Kelly? It's good to have you here. Lloyd, Mirage, Barack, Richie, Neil. All right, awesome. So, and somebody asked me if I was like— if there was a reason why I was doing this in the afternoon. And the reality is that there— yes, there is a reason. I'm going live in the afternoon, my afternoon, because I, you know, most of my audience is in the US anyways, so I target them all, right? So I think it was Ryan Deiss who said that if you want to launch, if you want to send emails, just send them at 9 AM PST and it will be around noon my time. Okay, I don't know how that relates to what I was saying, but you know, 9 AM EST, it's a good— I guess it's a good time for communication if Ryan Deiss says it. I can, you know, tattoo it on my body because that guy tests. That guy does test a lot. All right guys, so how are you guys? Hope you're feeling great. All right, so let's jump right into the content for the day. Now before I do that and before I forget, because I apparently forgot yesterday, there's 2 things that you may want to do right now. Number one is to join the Facebook group, okay? And the way you get to that Facebook group is by going to hernanvasquez.com hernanvasquez.com/facebook. Okay, so that is how you get to the Facebook group, and there's a lot of good stuff happening in there, number one. But also, number two, the thing that I forgot to mention yesterday is that you can still get a copy of my book Perpetual Profits, and you can go to perpetualprofits.net. So if somebody can type it on the comments, perpetualprofits.net, and you can get a copy. It's $5.60. It's pretty cool. A lot of people have been loving it. And taking good advantage of the content inside it. All right, so let's talk about why you need to set yourself up for success in advertising and why I think it's a must right now and what I'm doing with these live streams after I'm done and, uh, basically how to do it right. So I think it was 2 days ago— today's Friday, so I think it was on Wednesday— I was talking to you on one of the coaching calls that I'm doing every day I was talking to one of the coaching attendees that was there, right? And he was asking me, all right, so I have this strategy. I want to go live too, and, you know, I want to do a bunch of stuff and whatnot. And I have this strategy. What do you think if I would go out there and I would put $10,000 this month on ads, how much money can I expect to make back? Like, what would be my ROI? And, you know, that was a really tough question to answer. Let me tell you that when you do coaching, some people will, you know, put you on the spot. And what I told him is that number one, hey listen, let me be completely 100% honest with you, I don't know. He was even launching a new funnel, so we didn't have enough data, you know, to see how much money you could put on ads versus how much money you can put back. But my question was after that, it was something like, hey listen, if you would put $10,000 right now on advertising, like over this month, let's say that you put $10,000 on ads during February, okay, and follow me here. Would you be able to put another $10,000 in March? And would you be able to put another $10,000 in April? And he kind of was thinking about this, and you know, if the logical answer would have been, yeah, of course, if I'm making money, I can put that back on. But what if you don't? What if you don't? Because the reality is that, you know, I launch a lot of campaigns, Facebook campaigns per day, a lot of campaigns per day. And 90% of them do not work. 90% of anything we do online do not work, right? Like, honestly, if you get 90% of your stuff working online, then give me your phone number. I'm going to call you. I'm going to visit you. I'm going to pay you a ton of money so that you can show me how you do it. Because the reality is that not the biggest gurus that you can ever look up to are successful all the time. They're more— they have more failures than success, and that's why their successes are so many, because they're willing to fail. So going back to the advertising thing, is that advertising right now is a must because of the fact that organic reach is dead pretty much, and you need to advertise in order for you to get an additional set of eyeballs, you know, to reach those people that haven't heard about you, they do not know who who you are, right? So that is number one, advertising I think is a must, but it doesn't have to be an expense. It doesn't need to put you in a constraint, and here's how you achieve that. There's a huge opportunity right now, which Frank Kern has been talking about forever, and you can follow him, and there's a huge opportunity right now that you don't need to spend a lot of money to make this work. In fact, if you're going to burn the bridges and burn all the boats, and you're gonna go ahead and put $10,000 on advertising today and you don't know if you're gonna get it back at the end of the month, then you might be better off just going to the roulette. Go to your nearest casino, go to the roulette and play everything to the red and see what happens, you know. This is not betting, this is advertising. So my advice for some, some of you guys that, you know, you're eager to get new clients and you're eager to get more people on your funnel, my advice is is the following: do advertise. That's going to accelerate your results exponentially. But try to advertise in a way that you can keep it over time. It's way better, like way, way, way better to advertise $2,000 per month during 5 months than to advertise $10,000 per month in 1 month and, you know, hoping for the best. The reality is that money replenishes Right? You might actually have $2,000 next month, or $1,000, or $500— doesn't really matter— to put back on advertising. But you need to make it consistently. You need to make it, you know, in time. Facebook ads have become a long game. So if you cannot sustain the long game, there won't be any long game for you. Of course you want to make money as soon as possible because the money that comes in will sustain your advertising. But sometimes that doesn't work, okay? So why put you in the position of failure right now by investing all of your, you know, your ad, and then maybe if you don't get your money back at the end of the month, you just throw your hands to the air and say it don't work, you know? So consistency beats intensity every day of the week. Because it's like, you know, going to the gym. You can go one day to the gym, try to bench press, I don't know, 300 pounds, whatever, get injured and never come back to the gym. Or you can go to the gym every, you know, every day or every 2 days, every 2, you know, every other day, blah blah blah, and you will be able to, and you will be able to sustain that over time. Okay, so that is basically my, you know, that is basically what I want to share with you guys because a lot of people are putting you on your shoulder. You're putting on your shoulder a lot of pressure in order to advertise and to make it work right away. And let me tell you, 9 times out of 10, it won't work, and that's fine. You want to keep building those— that goodwill. You want to keep building those audiences. So for instance, what I'm doing with these live streams is sometimes I go live on my group, and we have some exclusive content for the group, so you're welcome to join. It's hernanvasquez.com/facebook. And then I go live on my page. Most of you guys, you know, whenever I go live on my page, I share it on my timeline, so that is public content. But the way I'm doing it is that then I just run ads to those livestreams that are really, really valuable and they have offers, okay? So that is basically what I do it. And I only get to a point where I am sure that I'm gonna get back my advertising. And the reality is that I close close to 45, almost 50 right now $50,000 worth of business over the past 60 days by doing this. So it works. It really does. It really, really, really, really works. All right, guys. So with that being said, all right, let me go through the comments real quick. I know that I didn't have any sound for a bit. Thank you for letting me know. I do appreciate you guys. Federico, thank you, my man. Great to have you here. And the haircut, yeah, it's new. It's a new haircut. It's the Media Buyer Style. I'm trying to implement a style here, so it's Media Buyer Style. What's up, Chris? Mike, let's chat when I'm back in Buenos Aires. Just ping me, man. Just ping me. By the way, I'm gonna be in Funnel Hacking Live 2019. So I'm gonna be in Funnel Hacking Live 2019 for, you know, just kind of hanging out there. I'm really excited to be there. It's gonna be like, I think it's next week that I'm traveling. Holy crap. Oh yeah, it's next week. So anyways, if you're going to Funnel Hacking Live, ping me. Maybe we can meet, grab a coffee or something. What's up, Jason? I have a question. Go for it, brother. Go for it. What's up, my man? It's good to have you guys here. Thank you for joining this beautiful day. I hope you, you guys are having an awesome, awesome, uh, Friday. I'm having some issues with the dates right now. All right, so with that being said, don't forget to get a copy of my book. Let me reiterate the offer because that's what we do here, you know, on the Facebook Lives, you reiterate the offer. So go ahead, get a copy. It's really hard for me to do this because it's like, you know, mirrored. So anyways, get a copy of this book right here. I'm not mentioning, you know, whatever. Get a copy by going to perpetualprofits.net. It's pretty cool. Cool. All right, what's up, Diana? Federico, thank you, my man. I do appreciate you. All right, so, um, I have a page of 2.2 million followers, Jason says. Okay, I have a page of 2.2 million followers. How would you advertise it? Um, how would you advertise it? What do you— what do you mean with— what do you mean with, um What with— how do you advert— how would you advertise? How would I advertise to them? Is that what you're asking? If you could, you know, reiterate your question, that would be even better. Thank you. Thank you, Kelly. I do appreciate you. Thank you. Let me put a love, a little love, a little heart. What's up, Diana? What's up? How are you doing? So the way you— the way you advertise to a page with 2.2 million followers is by doing 2 things. Number one, to produce good content for your followers. Number one, and you post that on the Facebook page. And the way you do this is pretty straightforward. Whenever you are— let me actually share, let me actually share my screen so I can go through this. And by the way, if you guys have additional questions, you're welcome to post them on the chat box. But let me, um, let me go through the— let me go through, um, Let me share my screen real quick. I'm trying to share my screen here. So let's see. Boom. All right, so you guys should be seeing my screen. The way you advertise to your Facebook followers is pretty straightforward. There's a couple ways. Number one, you want to produce good quality content and put it on the Facebook page because even when the organic reach is down, you can still get some juice out of it and you want to foster that organic reach. Okay, that's number one. Number 2 is that whenever you're advertising, okay, you would create an ad set specifically. And on this ad set, what you want to choose is on the targeting side of things, I would keep it pretty open because those people are already buying from you. So I would keep it pretty open. But you can go down here and in what it says connections, you can add a connection type. And here you can say people who like your page. So in this case would be my page, Hernan Vazquez, right? Come on now. Come on now. All right, there we go. Boom. So in this case, what I'm effectively targeting is people that like my page. A page of 2.2 million followers, you can even do some more targeting within it. I would keep it pretty open and call out your people on the copy. That's what I would do and that's how you do it. With that being said, here's a little trick for you guys. Whenever you're advertising to cold audiences, make sure that you exclude your Facebook page followers. So let's say that Jason wants to, you know, go from 2.2 million followers to 5 million followers. What you want to do is in connections you can exclude people who like your page, okay? So in this case, let's say that I want to exclude people who like my page, which is what I'm effectively doing with all of the these live streams that I'm doing and sharing and whatnot. The reason why is because your pro— your cold prospecting ad sets will be, you know, better targeted because you will be effectively completely cold. There's some other stuff that you can do to make sure that your ads are completely cold and you're not targeting the same people over and over again, but this is how you do it, you know, if I got that correctly. All right, uh, let's see. How to download your book? Go to perpetualprofits.net, my man, and put it back on the, on the chat box right here. It's perpetualprofits.net. You go there, you download, it's $5.60. Let's see. Would you be selective on who you pick for affiliate marketing? Would you also do banners for your website for companies? I'm not sure if I understand your question correctly, to be honest. But, um, would you be selective on who you pick for affiliate marketing? Yes, 100%. Like, I would be really selective. Like, initially it depends on where you're standing. I've been doing JVs for 5 years, and the reality is that I, I've always defaulted back to my own promotion and building my own audience and my own brand. And then, you know, JVs, the good JVs, they JVs that pay off, the affiliate offers that pay off, are the ones that you can build a real relationship with that person, if that makes sense. Okay, because you can get better paid, you can get better trade-off and whatnot. And the reality is that you always want to push good products for the most part. Okay, and would you also do banners for your website if you're doing— yeah, for companies. If you're doing— I'm guessing this is all related to the 2.2 million followers for some reason, then yeah, if affiliate is a good thing. We're driving over 450,000 people on our website because of the 2.2 million followers. Yes, definitely. So there's a bunch of things that you can do. I hope that you're retargeting, that all of those folks, you have your pixel installed. Okay, that goes without saying. So you can create audiences based on people that engage with your page. Okay, PPE. You can engage people, you can create audiences with people that visit your website, and then you can retarget to those folks. I, I would retarget them with offers that I know that convert, or with my own offers. Like, you can, you know, you can, um, set up like some, um, deals with Shopify stores and you can send them traffic. You can set up some deals with Amazon stores maybe and send them traffic and whatnot, because Amazon, like, off the bat, Amazon affiliate rates are pretty low. And then you can do banners, you know, with tracking links on your page, on your page. Whatnot. Do you use only big companies for banners? If you mean, if you mean big companies for banners in, in terms of, um, the ones that you're promoting on your website, I would only promote those offers that are proven with advertising, okay? I would only promote those pro— those offers that are proven with your ads retargeting and also banners on your website that are proven. That means that you need to set send some traffic to it and see which one are the most profitable. So, but like, honestly, you can develop a product, my man. Like, even if you're not— let's say that you have a 2.2 million followers page out of memes or something, or out of, I don't know, um, gardening, and maybe you know zero about gardening, you can always hire somebody to make a book or a couple of gardening products and then, you know, just split the share. Do you get paid upfront or affiliate? Um, it depends on what kind of, um, depends on what kind of deal you're negotiating with. That's what I, I'm always saying, that it's always the best thing to have a relationship. Uh, for instance, if you go to ClickBank, or if you go to, I don't know, JVZoo, or if you go to OfferVault, or if you go to MaxBounty, which are the CPA offers, In each case, you will have a CPA manager or an affiliate manager that you want to get in touch with. If you go to ClickBank, there's a high chance that you can get in touch with people running the show, so you can negotiate better rates. You know what I'm saying? So you can negotiate better rates for your— for traffic that you have, because for the most part, this is a relationship thing. So, all right, let's see. Roberto, what's up, my man? Roberto here, um, he had a pretty cool website. Are you still running that website, buddy? Yeah, we were having really good SEO results with him. What's up, Steven? How are you doing, my man? Let's see if we got— Byshnav is live on the YouTubes. Uh, let's see, Byshnav. Okay, how can someone start online earning with— start online, earn it with $100. Um, offer your services. Spend those $100 on a course. It could be a logo design course, or it can be a writing course for, um, web blogs. And then offer your services on Fiverr. Done deal. That's how you do it, man. That's how I started. Like, I really literally started on Fiverr. But yeah, spend those $100 on a course and then go to Fiverr and do a really good job. Ask for, ask for reviews and whatnot on Fiverr. That's how— what I would do. All right everybody, I don't know if Facebook is not letting me see new comments, but I think we're done for today. You guys are awesome. Thank you for spending time with me. If you have additional questions, you can always join the Facebook group by going to hernanvasquez.com/facebook. Thank you for hanging out with me today. I hope that this is helpful for you. And if you really want to take your business to the next level, go get a copy of Perpetual Profits, my brand new book, perpetualprofits.net. There will be— heads up— there will be a couple of additional offers on that page. You can take them all, you can take none. That's completely 100% fine. You will get a lot of value out of the book. I put together a members area that you get access to. It's worth $1,500, just the members area with all of the bonuses that I'm running there. All right guys, so thank you again once more. Thank you, thank you, thank you, and I'll see you tomorrow. Have a kick-ass day.