Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Why Engagement campaigns are SO IMPORTANT?

13 Mar 2023 · 0 min

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In this instructional segment, the speaker explains that engagement campaigns are designed to generate future results rather than immediate sales, so marketers should not expect direct revenue from them. He advises allocating only 10–15% of the overall advertising budget to these campaigns. The recommended approach is to run video and engagement ads to capture audience attention, then retarget those viewers later using Messenger, lead‑generation ads, or other campaign types, thereby building a qualified audience for future conversion efforts.

Now engagement campaigns are set out to give you future results. So don't expect any returns from those campaigns. Don't go ahead and go crazy if you don't get any sales from these campaigns. In fact, you only wanna run these campaigns with 10 to 15% of our budget. So we run video ads and we run engagement ads so that people can watch that content and then we can retarget them with either Messenger or lead generation campaigns or any other type of campaign and we build audiences.