Feed ads on Facebook and Instagram work best right now because 80% of traffic comes from mobile. Ads appear directly in the scroll where people are already looking, and smaller desktop placements are disappearing as users shift to phones.
These are the best performing type of ads for many of us, especially because 80% of the traffic that you get from Facebook and Instagram will come from mobile devices. And the feeds are really attractive. The feed ads are really attractive, provided that you know what you're doing, to your potential audience. So the feed ads are those that are being shown on the Facebook feed when you're scrolling on your phone or your computer and also Instagram feeds. The other kind of mini placement, if you would, which is being kind of phased out because a lot of people, they still browse Facebook on their desktop,
