Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Why Meta Campaigns Stop Working #shorts

4 Aug 2026 · 0 min

Watch on YouTube

0:23

In this YouTube short, the speaker—who manages millions of dollars in Meta ad spend—explains that the primary reason campaigns lose performance is not targeting but stale creatives. He argues that running the same ads for too long kills campaigns because Meta’s algorithm constantly seeks fresh content. To maintain performance, he recommends delivering 5 to 10 brand‑new creatives every Monday, effectively feeding Meta with new material each week.

Most people think their ads stop working because of targeting, and it's not. 99% of the time it's your creatives. We manage millions in ad spend every year, and the number one thing we see killing campaigns is running the same ads for too long. Meta is hungry. You got to feed it fresh stuff every single week. 5 to 10 new creatives every Monday. That's what we do to keep campaigns running for a long time.