Carousel testimonial ads combine customer photos, short reviews, and star ratings into small square images. Dan Henry's team used them to retarget prospects after a $997 webinar pitch, and paired with follow-up, they boosted revenue and profit.
when I was running ads for Dan Henry, we used to run a lot of carousel testimonial type of ads. He would have a $997 webinar offer, people would come in, they would watch, I think it was like a 2-hour webinar, and then they would pitch a $997 offer at the end. And that worked really well, but guess what? Most people wouldn't buy. So what did we do? We ran a retargeting campaign for people to go back and buy with a carousel of testimonials. They still work really well, by the way. If you have an offer, you wanna try little square images with a picture of the person and a testimonial and some stars. They work really, really well. Carousel testimonials. But the main point is follow up. If you deploy a powerful follow-up system, your campaigns will perform better, you will make more money and more profits, and your agency and your business will grow like crazy.
