Hernan explains why creators should call buyers of low-ticket products like a $7 offer. A quick thank-you call reveals pain points and goals, builds trust, and uncovers upsell opportunities. Five to ten calls daily beats surveys for understanding your market and sharpening your messaging.
This is going to sound a little crazy at first, but when you're still early and you're selling a low-ticket offer, one of the smartest things you can do is call the buyers. Yes, even the people who just bought your $7 product. The reason is simple. The moment someone buys that front-end offer, they've already raised their hand. They've already told you they're interested in what you do. That makes them one of the warmest prospects you're ever going to have for anything higher ticket on the back end. Most marketers stop at the thank you email. and move on. That's exactly why this works so well. Almost nobody takes the extra step and actually reaches out. And the call does not need to feel like a sales call. In fact, it shouldn't. It can be as simple as saying, hey, this is Hernan. I saw your order come through and just wanted to personally thank you, make sure you got everything, and see if you had a couple minutes to chat. That's it. From there, you're really just having a conversation. You ask about their business, what they're trying to solve, what they're working toward, and where they feel stuck right now. You're learning about them, you're building trust, and you're getting a much clearer picture of whether they're actually a fit for something bigger. And if they are, the transition feels natural. You're not forcing a pitch. You're just responding to what they already told you. Something like, based on what you just shared, I think this might actually help you. Want me to send you the details? That approach usually works way better than trying to push everybody through a cold email sequence and hoping the right people raise their hand on their own. Now, obviously, this is not something you can do forever at scale if you're doing 50 sales a day calling every buyer is probably not realistic. But if you're doing 5 to 10 a day, it's absolutely worth it. You'll learn more about your market from 10 of those calls than you will from a pile of surveys, and you'll usually uncover better offers, better messaging, and better sales opportunities at the same time. That's why I still think the phone is one of the biggest unfair advantages left. Most people gave it up. That's exactly why it still works.
