In this brief segment, the speaker explains that Facebook offers video feed placements where ads can be inserted as pre‑roll or in‑stream ads, much like YouTube’s format. While the capability exists, the speaker notes that their experience with these placements has produced mixed results, leading them to use this ad format sparingly.
Now the next placements are Facebook video feeds. If you're running video ads, Facebook can also interrupt the video feeds and actually show your ads. So for instance, this is like pre-roll ads or in-stream ads on YouTube. So it's kind of similar, right? You have your ads running or you have your Facebook videos running, and then Facebook can show your ads before or after the video themselves. Like, these placements can or might not work. Like, we have mixed results with them, so we just don't use it that much.
