Facebook lookalike audiences used to underperform but now often beat interest targeting for lead generation. If you stopped using them, try again. Performance varies by campaign, but they've gotten smarter.
Start using lookalike audiences as much as possible. I talk how lookalike audiences, they stopped performing for a while, now they're back on track. Interest targeting on Facebook and lookalike audiences, and sometimes lookalike audiences, they work better than interest targeting, and sometimes interest targeting works better than lookalike audiences, and sometimes, you know, it does this. But right now, lookalike audiences are performing pretty well, at least for us. So you want to give it another shot. If you ran lookalike audiences for your lead generation campaigns back in the day and they didn't seem to work, go ahead and give them another shot because they're getting smarter to actually get more leads and more results with your lead generation campaigns.
