In this video Hernan Vazquez addresses marketers and business owners who are frustrated with wasted advertising spend on platforms like Facebook and Google. He explains that the core problem is trying to sell directly to cold traffic – likening it to proposing marriage on a first date – which causes prospects to disengage. Instead, he advocates a step‑by‑step funnel: use paid ads to drive strangers to a free opt‑in or content (the “coffee” meeting), capture their email, and then nurture them with multiple value‑filled emails (the “jab, jab, jab”) before finally presenting an offer (the “right hook”). He stresses the importance of limiting risk by testing tiny ad sets ($2‑$5) to see what works, then retargeting those warm leads later. Vazquez promotes his “3 Steps to 6‑Figure Funnel” system and a free 1‑hour masterclass that walks viewers through implementing this strategy. The video ends with a call to action to subscribe, comment, and join the free webinar.
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Do you want to know why your advertising is not working? Let's find out on this video. Hey guys, what's up? Hernan Vasquez here. Welcome to another video and thank you for the support, for the comments, for everything that you have been giving me. It's been a blast making these videos for you and as I keep on saying, you keep on commenting and you keep on putting the thumbs up and I'll keep delivering. Okay, the main idea of this channel is that you get a ton of value, as I stated a couple of months back. Okay, and so that's basically it. Now what I wanted to cover and touch base real quick on this video is kind of a mindset or kind of a strategy session, or a strategy video if you would, because there's a ton of marketers and business owners out there that they are complaining that they are wasting money on Facebook or in advertising in general, okay? And the reality is that there's a big chance that your advertising won't work unless you apply the techniques and the strategy that I'm gonna show you on this video, okay? So if you— let's say that if you invested, I don't know, $100 or maybe $500 or maybe $1,000 on Facebook advertising or Google PPC, etc., and you didn't get any conversions, there's probably a reason for that. Now, what I see marketers and business owners time and time again do and make the same mistake is that they ask for marriage on the first date. What do I mean? If you're really sure that that person that you want to find the partner for the rest of your life, there's a big chance that you will not ask for marriage on the first date, okay? And maybe you have heard about this example before, but on the first interaction, first communication, you will ask for coffee, then maybe a night out, then maybe a kiss, you know? And after some time, after you have developed a relationship, some rapport with that person, then you will ask for marriage, okay? So that's exactly the psychology that you need to apply for your online business. That's exactly the psychology that you need to apply if you want to sell more online and if you want to make your advertising work. Because if you're using your paid advertising, which is my opinion one of the fastest, most easiest way of bringing a ton of traffic in little time to your website, if you're using your paid advertising, your paid— your advertising dollars to send traffic into a marriage proposition, or in other words, into a product, into an offer, then there's a big chance that your, that your partner or your visitor will freak out and leave. Okay, so what you want to do instead is to add something in between that will allow you to create rapport. So what we will do is to send paid advertising to some kind of opt-in or some kind of free content. That would be kind of asking for a coffee. There's nothing wrong in asking for an email, okay? An email doesn't necessarily mean that for an email you will need to pay something, okay? So that way you have a point of contact with your potential customer. Now it is said that people need at least 7 or 8 points of contact before actually making a purchase decision, so why shouldn't it be any different with your business? If you want to keep in touch with people, You need to have some sort of communication. So what you want to do is to start following up with emails. Now, you wouldn't ask for marriage on the second date, okay? So do not send an email with an offer. Just send an email with some value, and then some more value, and then some more value. And then eventually, as Gary Vaynerchuk would say, you need to jab, jab, jab, and then at some point you will throw the right hook when you ask for the sale, when you ask for the call to action, when you ask for the marriage, all right? So if you're sending cold, completely cold traffic that number one, they do not know you, number two, they do not trust you, number three, they probably even do not know that they have an issue in the first place, then you're wasting money. You're pissing money or throwing money at the wall. You're throwing things at the wall and seeing what sticks. What's worse is that you're going into lots of risk. Okay, now there's nothing wrong with risk, but you want to mitigate it, you want to control it. And the way to control it is that instead of throwing $500 or $1,000, if that's all of your advertising budget, just do little ad sets of $2, $5, and see what sticks. Okay, and send that traffic into an opt-in, into free content, into whatever you wanna do and then retarget them into an offer potentially down the line. Okay, I'm gonna leave a link below so that you can check out my 3 Steps to 6 Figure Funnel, which has been consistently bringing a ton of results, and that's exactly the idea behind it. You send paid traffic, cold traffic, completely cold traffic, strangers that do not know you, into an opt-in, and then you build rapport from there. At some point you will be able to ask for marriage, and nobody will freak out, okay? I'm also offering a free masterclass where I go through all of these steps. On the description below, I'm gonna leave a link. It's a 1-hour-long webinar. It's completely free. It's gonna actually help you to implement this strategy and the sales funnel strategy I'm talking about on your own business, okay guys? So click on the link below to join the free webinar. It's completely free. No strings attached, it's pure value, 1-hour pure value webinar. And if you like these kind of videos, just drop me a comment below, click the thumbs up, subscribe. And if not, just rage quit the video, okay? Thank you guys for watching, and I'll see you on the next video. Bye-bye.
