Small business owners often hire advertising agencies before they're ready. You need to learn the basics yourself first, or you'll have unrealistic expectations and waste money. The speaker learned this as both an agency owner and a client.
Mistake number 4 is they try and hire an agency too soon. And let me tell you something, usually what happens with a small business owner that never advertised before is that they say, okay, I'm gonna go out there and hire an agency and I'm gonna have all of these big expectations. And I'm telling you because I own an agency and I've been on both sides of the fence. I've been an agency owner, but I've also been a client hiring agencies. And sometimes what happens is that most businesses aren't ready to have an agency working in their ads. You want to have somebody either in-house or you wanna learn them yourself before you actually go out there and hire an agency.
