Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

You need to increase your average order value. #aov #marketingtactics

30 Jan 2024 · 1 min

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0:54

In this short video, the speaker argues that a low average order value (AOV) relative to customer acquisition cost (CAC) is a primary barrier to scaling advertising. He shares a case study of an entrepreneur earning $15K‑$20K per month whose AOV was $60, matching her CAC, leaving no margin for growth. To resolve this, he recommends increasing AOV by adding more products to the sales funnel and moving a backend membership offering to the front, thereby improving margins and enabling scaling. He emphasizes that a comfortable profit margin is essential before ad costs rise and urges viewers to audit their funnels and consider his services at makemyassgreatagain.com.

Chapters

Listen up! If you're struggling to scale your advertising, there's a 95% chance you need to boost your average order value . I recently helped an entrepreneur stuck at $15K to $20K monthly. Her AOV was $60, the same as her customer acquisition cost. To scale, I advised increasing AOV by adding more products to the funnel. While improving ads is crucial, a fundamental issue was the close match between cost and immediate customer value. Scaling requires a comfortable margin before inevitable cost increases. We focused on elevating a backend membership to the front and adding products, making it easier to boost AOV or lifetime value than compete on cost. If you're facing scaling challenges, check your funnel. If you're stuck scaling right now and you want us to see how you can improve your AOV, go to makemyassgreatagain.com.