Test Facebook ads in this order: creatives first because they matter most, then audiences, then campaign objectives. Treat it like a scientist would, testing one thing at a time to see what actually works.
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And the best way to go about testing is again, testing creatives, then testing audiences, and then testing campaign objectives in that order. You wanna test creatives first because that's the one thing that moves the needle the most. What you're saying on your ads, what you're saying on your images, what you're saying in general, number one. Number 2, you wanna test audiences. Audiences come below creatives when it comes to importance or priority. And then number 3, campaign objectives. But you want to be testing. So you want to approach Facebook ads kind of a scientist, if you would. You know, you put on your lab coat and you go ahead and start testing because that is the name of the game when it comes to Facebook ads.