Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Your ads and your landing page should align #funnelmarketing #advertisingtips

11 Mar 2024 · 1 min

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0:43

In this short video, the speaker shares a conversation with media buyers about a common funnel problem: the message in the ads does not match the offer on the landing page. Using a pizza versus hamburger metaphor, he explains that even when an ad generates a high click‑through rate, conversion can plummet if the landing page delivers something different from what the ad promised. The mismatch leads to frustrated visitors and low opt‑in rates, highlighting the need for strict congruency between ad copy and landing‑page content to maintain trust and improve campaign performance.

Chapters

A conversation that I had with my media buyers a while ago is that there was a disconnect between what we were saying on the ads versus what we were presenting on the landing page, right? So it's like, hey, do you want pizza? Here's your pizza. That should be it, right? Hey, you want to learn how to launch good Facebook ads campaigns? Here's how to do it. So the congruency needs to be there. Of course, sometimes, you know, and that happened for specific clients that we didn't have any congruency. So the The click rate was great, but the landing page opt-in, the opt-in rate was really bad, okay? And the reason behind it is because people were saying, yeah, I want pizza, and then when they landed here, they were like, oh, here's your hamburger. I didn't sign up for hamburgers. I signed up for pizza.