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In this brief YouTube announcement, Vanessa Van Edwards reveals that the Science of People behavior research lab is officially open and will conduct original, large‑scale studies. She highlights the reproducibility problems in existing behavioral science—small, non‑replicable samples like 20 college students—and explains that the lab will use big‑data approaches, inviting people worldwide to complete surveys. The goal is to uncover robust behavior patterns and share the findings with the audience. Vanessa encourages viewers to participate in the lab’s many surveys, emphasizing that it’s fun and open to all.

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