Vanessa Van Edwards breaks charisma into 96 actionable social cues you can mix and match for your own style. Most people use about 30 to 40 regularly, experiment with another 20, and drop the rest. The framework works for specific moments like starting video calls or writing emails.
Being charismatic is not about being perfect. It's actually about figuring out your authentic warmth and competence, whatever that means to you. And in the book, my whole goal is trying to guide you through 96 cues that are options for you. When I was most awkward, I felt like I had no options. I felt like I didn't know what to say at the start of video call. I didn't know how to open an email. I didn't know how to write emails that got opened. There are 96 different cues. You choose the ones that work for you. It's like a recipe, right? No way are you gonna use all 96. In fact, I think most people have like 30 or 40 they use regularly. Regularly. They have like 20 they're trying on and they kind of are excited about, and the rest are like, not for me. Great. Like, then you get to make your own Charisma recipe.
