Vanessa Van Edwards says to stand out in interviews, find the specific problem keeping leaders awake at night by digging through recent reports and news. Then map your strengths to that problem and ask "What is your biggest challenge right now?" to position yourself as someone who can solve it.
More specifically, in an interview situation, I want you to think about what is the role that you're filling? What is the need that they have? Research their mission, their background, their niche. Great. I love that. Do not stop there. This is where most people stop. This is just the very basic research. I actually want you to research what is the need in their world? What is the need that they are obsessed with solving? What is the need that is bothering their manager, their team, their data, their reports in the company, or the boss? For the team, for the industry. This is the research you should be doing, and that could be reading their most recent quarterly report. This could be news on the company. This could be much beyond their Wikipedia page, their internal blog, or their social channels. And how can your strength specifically help with that need? I want you to begin to use these scripts in your interview. I wanna help you solve your biggest needs. What is your biggest challenge as a team, as an organization, as a leader? At the end of the interview or at the beginning of the interview when someone says, do you have any questions for me? If you don't know the answer to this question, this is the perfect question to ask. And using the script of the value script of, I want to add value to your team, to your organization with my skill set to solve your greatest need. Any interviewer, any hiring manager is going to be like, an ally, a partner, right? Like, this person already knows the things that keep me up at night, things that I'm worried about, and they could solve it for me.
