How To Use Social Media To Test Your Ideas l @HowToWriteBetter
In this solo video, Vanessa Van Edwards explains how she leverages social media as a rapid testing ground for ideas that later become the backbone of her book. She recounts that many of her previous book‑related videos failed to gain traction, which saved her time by showing which concepts were not worth expanding. Conversely, simple, viral tips—like the advice to say “nice to see you” instead of “nice to meet you”—proved enormously popular. Those viral moments directly informed the structure and flow of her new book on conversation: each chapter is built around a clip that resonated online, formatted to read as smoothly as a video click‑through. Vanessa frames her writing as a service to the audience, aiming to replicate the ease and usefulness of a short, shareable video in a longer written format. Throughout, she emphasizes the iterative loop of posting, measuring virality, and then shaping content to be both readable and shareable.
