How To Write Captivating Emails!
In this instructional video, Vanessa Van Edwards explains how to craft email subject lines that capture attention and increase open rates. She first warns against using generic, boring subjects such as “follow‑up,” “meeting,” or “overview,” arguing that they trigger autopilot and reduce curiosity. She then introduces a “follow‑up diet” that eliminates these bland lines. Vanessa outlines two high‑impact strategies for subject lines: (1) put the big idea or main point front‑and‑center, which lowers the reader’s cognitive load and lets them pre‑think the email’s purpose; and (2) create dopamine‑driven curiosity by using surprising, personal questions (e.g., “Who is the most memorable person you know?” or “Who is your role model?”). These approaches aim to delight, intrigue, and motivate the recipient to open the email.
