Vanessa Van Edwards explains the similarity attraction effect: people help strangers who dress like them more often than those who don't. To build instant connection, highlight what you have in common with someone.
Use the similarity attraction effect. As much as we can appreciate differences in our fellow human beings, we're actually wired to like people similar to us. This is called the similarity attraction effect. Similarity attraction effect says we like people who are like us. I know the cliché says that opposites attract, but when it comes to instant likability, we tend to like people who have similar values to us, similar interests to us, and look more like us. In one study, researchers found that we even help strangers who are dressed more like us. So how can we use the similarity-attraction effect to be more likable? Easy! You highlight your similarities.
