Vanessa Van Edwards explains how entrepreneurs and investors use microexpression reading to spot when someone's words don't match their feelings. Entrepreneurs improve their pitch by ensuring they're authentic. Investors evaluate dozens of pitches daily and use facial cues to catch inconsistencies and find trustworthy partners.
What an amazing tool to have to be able to read facial expressions no matter who you're working with, no matter what situation. If you're an entrepreneur, you wear many hats. Sometimes you're selling, sometimes you're marketing, sometimes you're hiring, sometimes you're interviewing, sometimes you're filming a promo, sometimes you're filming a course. On the other side, we also have had investors tell us they sit in dozens of pitches every day from different entrepreneurs and they all begin to blend together. They don't know, is that chart correct? Can I believe what this entrepreneur is saying? And so investors have told us that microexpressions have helped them find that perfect deal. Where they really believe that what someone is saying matches up to what they're feeling. And microexpressions can help you do that. They can help you spot any incongruencies. If someone's saying something, do they really mean it? Do they really feel it? And so entrepreneurs love using it as a way to help in all the hats they wear, and investors love it to be able to suss out and find the perfect partner for their business deals.
