Behavior researcher Vanessa Van Edwards tested whether showing her armpits in a video changes how many people watch it. The armpit version got 256,000 views. The identical video without armpits got 121,000. That's more than double the engagement from one small visual detail.
Should you show your armpits on social media? I saw a crazy video of a creator who said that showing her armpits on camera got her higher engagement. I thought this was incredible and bizarre, and I had to test it myself. I'm Vanessa Van Edwards. I'm a behavior hacker, and I love experiments like this. So I did two videos with the exact same verbal content and body language, except in video B, I showed my armpits. How to deal with hostile people. How to deal with hostile people. And guess what? It worked. The one with armpits had 256,000 views. Views. Without armpits had 121,000. That's 111% improvement. I don't know if this is good news, honestly, but I will be showing more of my armpits. Maybe. I built my career as a behavior hacker doing experiments like this. Super interesting, kind of practical, and stuff no one else is willing to do. What experiment would you like me to try next?
