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In this YouTube presentation, Vanessa Van Edwards explains that first impressions are formed within a fraction of a second and have lasting impact. She cites Princeton psychologist Alex Todorov’s research where participants could predict election outcomes with 70% accuracy after viewing just a microsecond of a candidate’s video, illustrating how snap judgments about competence, confidence, and likability are made in under a second. Van Edwards frames these rapid assessments as an evolved survival mechanism that helps humans quickly categorize others as friend or foe, emphasizing the importance of mastering those initial seconds of interaction.

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