Matan HazanovManaging Partner, Enigma Ventures · Founder | VC | Podcast Host | I can help you raise money

$0 to $100M: Proven Marketing Strategies for Any Startup's Success

2 Jul 2025 · 1 min

Watch on YouTube

0:30

A YouTube interview (recorded Jul 2, 2025) where host Matan Hazanov interviews marketer Igor Sorokin about building a marketing agency and practical growth lessons. Sorokin emphasizes that marketing is broader than advertising, that slow decision-making limits growth, that success often comes from executing common tasks well, and cautions against letting budget alone dictate strategy. He cites clients including Canadian Tire, Kijiji, Cisco, and Floyd Mayweather.

Today we have a marketing genius, Igor Sorokin who founded a growing marketing company that's helping some of the biggest brands in the world. He's had clients like Canadian Tire, Kijiji, Cisco and even celebrities like Floyd Mayweather.
A lot of people confused that they think marketing is advertising.
How did you build that business? Like what are some of the things you learned?
You're not growing fast enough because you're not making decision fast enough. Success is to do usual things and usually well.
What do you think is one of the biggest mistakes companies make when they think about marketing?
The common mistake a lot of these businesses make they trying to adjust situation based on the budget.
What are some of the most important marketing lessons you learned doing what you do?
It's not about what to do, it's what not to do. What's more important to grow very slow and steady and profitable or to go grow very fast? I mean the answer is.