A founder recounts the frustrating cycle of inventing and pitching new business ideas that customers don’t prioritize. After hiring an assistant to run experiments, he discovered strong external demand for high-quality delegation (assistants), which organically pivoted into a business helping others delegate operations and support tasks.
I think what a lot of entrepreneurs do, which is trying to think of your next business idea. And that could be everything from staying up late at night, putting in your notepad, like, oh, maybe I'll start drop shipping this company or something. And you just start thinking of different things. And I felt myself continuously go down the same path of think of this interesting, novel business idea, talk it over with people, build some excitement around it, build some very baby, baby mvp. And then go out to my first customer and be like, hey, this is so cool. Here's what you should buy. Xyz, this is really neat. And I'd try and sell them on it and they would kind of go, cool, man, I love your enthusiasm. This is great. But maybe come back to me in six months. It's just not on my list of things to do. And I kept getting into the spot where I'm like, I'm just pitching people on stuff that, like, trying to convince them of a pain maybe that they could be feeling. And here I have a solution. And so that cycle just kept going and going and it gets frustrating after a while. And at the time to keep doing all these experiments, I actually ended up getting myself an assistant to help me, whether it be market research or reaching out to different people and just doing all kinds of stuff. And it was funny because the common denominator that kept coming up was people were more enthralled with my assistant than they were with me. I was like, I just finished a hundred million plus startup. I thought I was big cheese. And people were. All they could talk about was like, oh my gosh, this guy's amazing. Where'd you find him? Can he find me someone? And it was very serendipitous. One day we just sat down and we're like, hey, do you think we could find more people of your caliber and your skill level? Sounds like people are asking for that. And he was like, absolutely, no problem. Consider it done. Let's do it. And it sort of just started forming that way. And so this kind of experiment of delegating kind of formed into this real organic way of not just me delegating the work of building this business, but now being able to share that with other clients and being able to share that with other people to help them delegate parts of their business, whether that be operations or support or just different areas that they can be more efficient in.
