Matan HazanovManaging Partner, Enigma Ventures · Founder | VC | Podcast Host | I can help you raise money

Sales Approach to GROW Your Business (from a successful startup)

23 Feb 2025 · 1 min

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0:35

A short interview excerpt from a YouTube video where host Matan Hazanov asks about selling software versus marketplaces. The speaker describes a consultant-based sales approach: embedding with the client for about one to two weeks, learning the business deeply, and positioning the vendor as part of the client team so conversations feel like internal collaboration rather than a sales pitch. The emphasis is on integration and operational efficiency rather than a transactional sale.

Chapters

What do you do on the sales side of things to sell software as opposed to marketplace?
So my approach to selling is very much like the consultant based sales approach because I personally love to learn about businesses. We would go in and we would actively like work with them for maybe a week or two and be a part of their business and understand it so intimately that when we were speaking to the higher ups or anyone involved, it was us speaking from a part of their team. It wasn't us and them, it was we. The customer became part of us and we became part of them. And it wasn't a sale at the end of the day. It was just like, let's make our business more efficient.