Startups without a real vision fail because they chase prestige or quick growth instead of solving a meaningful problem. A 5 to 20 year mission attracts better talent, builds better habits, and makes decisions easier. Ego-driven founding kills the business.
If you start off your journey by looking to tackle a significant problem you're passionate about, and you think, 5, 10, 15, 20 years into the future, and you say, hey, I see. This is where the world is going, and this is the problem I want to tackle. This is what I was came into this earth to do. You're going to not only inspire and attract the right talent, you're going to develop the right habits, you're going to make the right decisions in your business. But the opposite of that, if you're just in it to build a unicorn, or for the prestige, or for the ego, or for whatever other reason, you won't be able to build a significant vision. You won't be able to build and infuse your business with vision, and then everything else will suffer from that.
