What would you say is one of the biggest mistakes that entrepreneurs make when they're starting out their business?

Matan HazanovManaging Partner, Enigma Ventures · Founder | VC | Podcast Host | I can help you raise money

What's the biggest mistake entrepreneurs make when starting out?

9 Jan 2026 · 1 min

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0:35

The biggest mistake entrepreneurs make is launching without solving a real problem. Start by identifying a genuine issue people face, position yourself as the solution, and customers will come naturally.

Questions this video answers

Don't start a business just to start a business or to make money. Start a business when you find a problem in society, and if you feel you can solve it, then go ahead. The affected people will become natural customers.

Chapters

What would you say is one of the biggest mistakes that entrepreneurs make when they're starting out their business?
At the very beginning of my very first lecture, I normally tell them, don't start business just to start business. Don't start business just because you want to do something or if you just want to make money. Start a business when you find a problem in the society. And then if you feel that you are the knight to kill this dragon or this problem, then go, go ahead and do it. So start from a problem, and people who are affected by the problem, they'll become natural customers of yours. You don't have to run after them, they'll come to you.