Mike Michalowicz shares three ways to boost Facebook post engagement: use a picture, keep captions short, and ask a question to prompt comments. Posting after work hours can increase reach by about 20%.
Welcome to On a Roll. And now, here's your host, Mike Michalowicz.
Welcome to another episode of On a Roll. Today we're going to talk about the perfect Facebook post. How do you get lots of traffic to your Facebook posts and people like re facebooking and stuff? But first, I want to thank my swagster who is the Spanish publisher, Sirio, who wrote this book called El impresario del Echelganico. You can tell by my Spanish acc that I'm perfectly fluent. And you can also tell this is my book in Spanish. So thank you. Alright, let's start talking about Facebook. There's three things you need to do. One, first, you want to have a picture. Pictures go viral. Why? Because we absorb it. Within a second, we can retweet it and re Facebook it like that. Two, keep your comments brief. Don't put a whole novel after it. Leave the novels to me. Instead, write something short. And third, this is the big one. Ask a question. Ask a question so people have a reason to respond and comment and share it. It's that simple. Oh, and one final bonus tip. If you really want to go viral, put your post up after hours. There's 20 more percent traffic on Facebook after people are done at work. Surprise. So, Ollie, what do you think about the book?
Oh, my. Nothing but a bunch of mirrors.
