
0:35
Colonel Sanders tested his chicken recipe over 1,000 times before KFC succeeded. Each failure taught him what to adjust next. The lesson: your first attempt won't work, but each iteration gets you closer to what does.

Colonel Sanders tested his chicken recipe over 1,000 times before KFC succeeded. Each failure taught him what to adjust next. The lesson: your first attempt won't work, but each iteration gets you closer to what does.
My point back to Colonel Sanders before we got rudely interrupted by that TV show— Sorry. No, are you sorry? They're the ones calling me. Is I bet you it wasn't recipe one. It wasn't like, oh, I got that splash of oregano perfect. He's like, I got to get rid of some pepper or add some salt. You had to play with it and play with it. The goal of failure is knowing that the first iteration is simply the first step to the right iteration. And he had to go through many before he's like, I nailed it. And that's how we have to go into any situation. Whatever we're trying to do, there's the first iteration and then there's the perfect iteration, and they're rarely, almost never, the first iteration. First iteration.