Why I'm Turning Down This TV Show

2 Oct 2026 · 1 min

Watch on YouTube

1:14

In this informal YouTube conversation, the speaker (Speaker A) shares that a major device manufacturer has invited them to produce a TV show for a FAST (Free Ad‑Supported Streaming TV) channel. They explain what FAST channels are—device makers like Samsung or Sony creating their own ad‑supported content platforms, bypassing traditional streaming services such as Netflix or YouTube TV. The speaker reflects on how, 20 years ago, they would have eagerly accepted such an offer, but now they are cautious, questioning whether the partnership aligns with their current mission and values. They discuss the broader industry shift from third‑party streaming to device‑owned content and express concern about potential misalignment or failure, ultimately deciding to take time to consider before committing.

Chapters

There's a TV show we just got. Did I tell you about this? No. Oh, so I got invited to do a TV show.
Oh, nice.
Yeah, so that's them calling, but I don't know if I'm interested anymore.
No? Isn't this crazy? Wait a minute, why?
So it's with a fast channel. Fast channel is the new media. So the current most common or in-demand media is called streaming. Netflix, YouTube TV. Sure, sure. The new things are called fast channels. Fast channel is where the device provider, you have a Samsung TV or a Sony TV, those companies, Sony is making their own content And skipping out on all the other streaming type.
I should have known that would be the next step. I didn't even think of it.
Wow. Isn't that funny? And maybe this points back to failure. Yeah. Is the TVs had success and you become blinded by your own success. And you're like, okay, we just provide other people's stuff. And then someone said, my God, we're starting to lose business. Why aren't we doing this ourselves?
Yeah. Why not make our own stuff?
So a major device company, I just don't want to shout their name. It could have been one I said or it could be a different one. Reached out and said, we'd like you to do a TV show. The thing is, I don't know if it's going to serve us on our mission anymore. So I'm just being very cautious about this. Me 20 years ago, I'm like, oh my God. Now, which is so ironic, it's something I'm like, this will be of such service to us. Now I'm like, will it? So I'm taking it with me.
I hope this isn't a big fat failure, Mike.
Yeah, I'm an idiot.