🔎 How to Sell to the Cool Kid #smallbusiness #growyourbusiness
4 Jul 2024 · 0 min
0:15
In this brief segment, the speaker tells entrepreneurs to look for the "cool kid"—the trend‑setter who influences the rest of a group. By identifying and selling to that individual, a business can leverage the cool kid’s ability to set standards and drive wider adoption among peers.
