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Business owners should teach staff to learn and use customers' first names. It creates a personal connection that makes people feel valued, increases loyalty, and brings them back more often.

Business owners should teach staff to learn and use customers' first names. It creates a personal connection that makes people feel valued, increases loyalty, and brings them back more often.
Have yourself and your employees memorize the first name, at least of your patrons, and they will come more often than ever because no one cares about their names. But they do. And now you do.