Pranking Bob Burg: The Secret Word Challenge!

19 Aug 2026 · 1 min

Watch on YouTube

0:46

In this informal, first‑person YouTube monologue, the narrator (Speaker A) recounts a playful prank they staged on fellow author‑speaker Bob Burg during a live speaking event. The narrator describes Bob Burg’s polished, gentlemanly reputation—his three‑piece suits, courteous behavior, and status as a beloved speaker known for The Go‑Giver. While Burg is about to take the stage, the narrator whispers a “secret word” challenge to him, assigning the phrase “skid mark” as the word he must insert into his talk. Burg obliges, seamlessly weaving the unexpected term into his speech, then glances back at the narrator with a triumphant look. The narrator reacts with admiration and humor, noting how Burg “schooled” them. The story highlights the spontaneity of live events, the camaraderie among speakers, and the comedic payoff of a well‑timed prank.

Chapters

One of my favorite speakers, Bob Burg. Bob Burg wrote the book called The Go-Giver. Bob Burg is the consummate gentleman. He wears the 3-piece suit, is perfectly primed. If he's sitting and a woman comes in the room, he instantly stands, he opens the door for everybody. But you can play with him. Bob and I are speaking at an event together and he's gonna go on right prior to me. And then there's some other speakers going after. I grab Bob, he's like, they're announcing him on stage. So that means he's got about 5 seconds before he has to walk out. I said, Bob, Bob, real quick. He goes, yeah, what was it? He goes, the secret word. I'm like, you have to say the secret word on stage. All of us have a secret word. And he goes, what's my secret word? I said, skid mark. You have to say skid mark. And he goes, he fixed it. Okay. He delivers a speech and he throws in skid marks so well, so perfect. And you see him kind of look offstage back at me. He's like, take that, you mofo. I was like, damn, Bob Burke. Bob Burke just schooled me.