Mike Michalowicz says reading the Profit First book doesn't qualify accountants to implement it. Over 500,000 professional-guided implementations show DIY approaches capture only a fraction of the method's potential. He compares it to a surgeon who only read a textbook, arguing that certification and practical experience matter.
I'm Mike Michalowicz. I'm the author of Profit First. I'm here to bust Profit first myths. One, sadly, is perpetuated by some accountants and bookkeepers. They say, I've read the book Profit First. I can do this for you. Well, we've over 500,000 implementations of profit first under professional guidance of Profit First Professionals, and we found this to be true. Businesses that just do Profit first under the guidance of someone who's read the book aren't necessarily doing it right. In fact, they've only experienced the tip of the iceberg. Imagine a surgeon coming to you and say, well, I read the book on this surgery, I'm ready to get started. And they pull out their scalpel. Do you want them operating on you? Imagine an accountant who says, I just read a book on accounting. I'm an accountant. Now let's get started. You want practical experience. You want proven capability through testing and certification. And you want someone who's constantly learning. That's what Profit First Professionals are. So if you are seeking professional guidance, I strongly encourage you to at least evaluate a Profit first professional and see how they can up level the Profit first game for your business.
