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The best way to improve a business isn't better deliverables, it's better promises. Set them conservatively, even beyond reason, then exceed them. That reputation for reliability is what drives growth.
The best way to improve a business isn't better deliverables, it's better promises. Set them conservatively, even beyond reason, then exceed them. That reputation for reliability is what drives growth.
Under promise over deliver. The biggest way to improve a business is not by getting better on your deliverables. It's actually by improving your promises, setting promises that are on the outer side of reason and then beating those promises.
