A business owner should map their operations and find the single weakest link, then fix it. The AC DC model breaks down any business into four functions: Attract, Convert, Deliver, Collect. Strengthen that one weak point and the whole chain gets stronger.
Time for lessons from the rat. Just like they sniff out their dinner, do the same for your business. Use the AC DC model. You always attract prospects. Convert them to clients, deliver your product or service, and collect money. Not necessarily in the order, but you do all four of these elements. They present a chain of many steps over time, and within that chain will always be the 1 weakest link. Sniff it out. And when you do that, concentrate all your work on resolving the weakest link and the entire chain gets stronger. Like I said, be like the rat.
