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Taylor Swift negotiated better streaming royalties and used surprise album drops to engage fans during the pandemic. U2's forced iTunes giveaway to iPhone users is presented as a cautionary tale of tone-deaf tech adoption in music marketing.
Taylor Swift negotiated better streaming royalties and used surprise album drops to engage fans during the pandemic. U2's forced iTunes giveaway to iPhone users is presented as a cautionary tale of tone-deaf tech adoption in music marketing.
Lesson number 4, embrace innovation. Adapt and innovate to stay ahead. So Taylor embraced digital streaming platforms like Spotify and Apple Music, but on her own terms, negotiating better royalties for artists. She also used surprise album drops during the pandemic to stay relevant and keep fans engaged. So stay flexible, adapt.
Stay flexible, adapt, innovate, grasp new technologies. I'll tell you who did it badly was U2. Really? Yeah. Do you remember, this was pre-pandemic, maybe 10 to 15 years ago, Apple phone. So I don't know how, maybe 10 years ago, and you woke up one morning and the U2 album was on it. They forced it on everyone that had an iPhone.
Oh, the U2 album. Okay. Did I say YouTube? You said YouTube, but I, I mean, U2. The band U2. I'm getting it. I'm getting it.
Yeah. Okay. The band U2. There we go. So here's what's ironic. There's a gift and then there is a marketing piece. And even though it's the exact same thing, U2 perceivably did it as, here's who we are, you have to have this. They forced it upon us. Right. Where Taylor Swift gives us a new platform to choose to receive it in a new way. There's a radical difference there.
