Eisenhower's matrix sorts tasks into four quadrants: urgent and important (handle now), important but not urgent (prioritize these), urgent but not important (delegate), and neither (drop them). Focus on the non-urgent important work that actually grows your business.
Dwight eisenhower was our 34th president and a five star general. He said, I have two kinds of problems. The urgent and the important. The urgent are not important and the important are never urgent. Hence the Eisenhower matrix. Something you need to use in your business. There are four quadrants. First, the not urgent, not important. Do not do this work. Second, there's the urgent, but not important. Reduce this, delegate it out. You must clear it out. Thirdly, there's the urgent and important. The are emergencies only. If you live here, you're in big trouble. And this is where you need to focus all of your attention. They're not urgent, but important. This is where businesses move forward. Move from here to there. Thanks, Dwight.
