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Airlines use scarcity to make seats feel more desirable. When something seems limited, people want it more. It's a hard-wired psychological trick that works on all of us.
Airlines use scarcity to make seats feel more desirable. When something seems limited, people want it more. It's a hard-wired psychological trick that works on all of us.
Airlines are using a behavioral technique that's hardwired into all of us. It's the power of exclusivity. When something is limited in its availability, it becomes more.
Desirous.
