Entrepreneurs share how they broke the rules to build successful businesses. Simeon Schnapper challenged the idea that learning must be structured. Constant Contact brought email marketing to small businesses and grew to 600,000 customers. Christina Daves won the grand prize with Cast Medics by making post-procedure recovery fashionable instead of medical.
I want to thank you all for coming and we think that rule breaking is so important because you know that in small business nothing happens really until someone breaks the rules.
Right.
So let's get started. Simeon Schnapper at Utopia broke the rules.
We're very proud of breaking the rule around how people learn. This is how you learn. You have to read the book, you have to do the test. So the rule rebroke was people learn when they're engaged and they're not thinking about learning. Not a lot of people have broken that rule. Thank you guys.
Thank you very much.
Rule breaker number one. I function during the day as an educator and we subscribe to following the rules. And I'm rule breaking because I self funded and I found ways to just leap and figure it out. And I am kind of a one stop shop. I started the company myself, I run it myself and I use a lot of these various outlets, social media, constant contact to run my business.
Before constant contact, the idea of email marketing to small businesses didn't exist. It was a million dollar endeavor for large enterprise companies. So many people told you can't do it, you're not going to be successful. We just kept hearing that and we said we're going to be successful, we're going to break the rules. So we brought email marketing down to the small businesses. We have 600,000 customers now.
When I was just 16 years old, I started my very first business. People were very ignorant of me. It shaped really my DNA. At nextiva, people gave us one month to live. Today, nextiva is one of the largest business cloud communication provider nationwide.
Rule breaking is deeply encoded in the Skype DNA. Skype started with a premise that you can talk to anyone in the world, wherever they are, for as long as you want. And with all of this, the rules will just never be the same. Because entrepreneurs dream, entrepreneurs take risks, but entrepreneurs who create lasting impact do break rules.
The 2014 grand prize winner, the biggest rule breaker of them all is Christina Daves with Cast Medics.
Thank you guys so much. Like I said, I have this really big dream and obviously other people are seeing that this is really possible. Oh my gosh, the emails that I get are unbelievable. People love it. Well, they just love it. I've just changed the whole healing process because I broke all the rules. You know, the doctors don't care what you look like and I'm like let's make you fashionable and fun and have a really positive recovery. And this just exemplifies everything doing, you know, if you have a good idea. And if you think it's good and other people think it's good, break the rules. Like, just go for it. You can just change everything.
I think it's awesome. This is a great crowd around tonight. A lot of energy, a lot of people. And the who's who of the New York small business rule breakers.
This is awesome. It's a great venue. It's a great crowd.
Glad to be here.
What a phenomenal event.
I love it.
And I love that it's the first rule breaker. It's the maiden voyage.
How do you go about breaking rules?
Anything I can.
Like right now, I'm breaking rules. See, this is breaking rules. This is how you break the rules.
Cool.
Deal with a poor man's microphone. I tell you what.
