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When someone extends their hand for a handshake, you feel compelled to shake it back. That pull to reciprocate is a basic social rule: what's given expects to be returned.

When someone extends their hand for a handshake, you feel compelled to shake it back. That pull to reciprocate is a basic social rule: what's given expects to be returned.
If I go up to you right now and I put my hand to shake your hand, you will feel a compulsion to shake my hand back. Why? Because it's reciprocity. It's what's expected of each other. What is given is.
Received back.