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People search for their own name on Google, and customers feel drawn to seeing it. Using someone's name in marketing captures attention and creates relevance, making names a magnetic element in strategy.

People search for their own name on Google, and customers feel drawn to seeing it. Using someone's name in marketing captures attention and creates relevance, making names a magnetic element in strategy.
What names do you Google? I sure suspect you've Googled your own name a couple times. Your customers are magnetized by their own name, and they cherish those words.