❓ What's wrong with your industry? #smallbusiness #salestips #marketing

27 Apr 2024 · 1 min

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In this short advisory video, the speaker urges business owners to change the way they solicit feedback. Instead of asking customers “what am I doing wrong,” which often yields evasive answers, he recommends asking “what’s wrong with the industry.” The premise is that customers feel freer to critique broader industry issues, revealing genuine pain points that the business can address. By fixing these industry-wide problems, a company can position itself as a leader and dominate the market. The speaker frames this advice as a hidden truth, emphasizing its strategic importance for growth.

Chapters

If you're a business owner who wants to improve their business, there's a secret way of doing it. Do not ask your customers, what am I doing wrong? There's no social consequence. They won't tell you. Instead, ask your customers, what's wrong with the industry. Now it's the person who's not in the room. And they can speak the truth about your industry. You fix that, you dominate the industry. I've been hiding behind this bar to make sure no one was here so you could hear the truth. Don't ask what's wrong with you. No one will tell you the truth. Ask them what's wrong with the industry and that's the thing you need to fix.