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Scarcity makes things more desirable. Speaker B calls it the "shrimp bowl effect": watch how people crowd around a nearly empty bowl at a cocktail party. Limited availability drives interest.
Scarcity makes things more desirable. Speaker B calls it the "shrimp bowl effect": watch how people crowd around a nearly empty bowl at a cocktail party. Limited availability drives interest.
Now, there's also a technique called scarcity. I like to call it the shrimp bowl effect. And what this is is that when something is less available, becomes more desirous. You can do it tonight or next time you're at a cocktail party or something.
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