When you target a specific niche, your message reaches the brain's reticular formation, which filters for relevance. If it passes, the prefrontal cortex lights up and the customer thinks "this is for me." Specialization makes your offer unmistakably clear to the right people.
This is how niche specialization works. We receive information relevant to us and ignore information that's not so. As information comes in through the brainstem, it hits the reticular formation. Reticular formation determines is it relevant or not. If it's relevant, it illuminates the prefrontal cortex. That's when the customer says, this is for me. With the prefrontal cortex illuminated, then the decision made is, do I want to take action on it. Now, when we do, we. We are buying. So if you want to be a niche specialist, make sure you are speaking to a specific community and they know it's for them. It's the only way into the prefrontal cortex to get these things happening.
